MBA Course: Asian Entrepreneurship Foundation (Certification Provided)

The word “entrepreneur” is derived from the French word “entrepreneur” (meaning “start” and “plan”), and in the 13th century when it began to be used, it meant “middleman” and “trader”. It is said that it was there. In the 18th century, when the industrial revolution took place, French economists began to call people who create new industries “entrepreneurs,” and now they are “entrepreneurs,” “entrepreneurs,” and “people who start their own businesses,” especially venture companies. It seems that it often refers to the person who starts a company.

2. Entrepreneur synonyms

Entrepreneurs have the following synonyms that have similar meanings:

◆ Intrepreneur who refers to an in-house entrepreneur
“Intrepreneur” is a person who starts a new business in a company, becomes a leader, and promotes the business. Even though he is a company employee, he is often in charge of a wide range of tasks, from business planning and planning to product and service development, human resource development, and management work.

◆ Serial entrepreneur
“serial” means “continuous”, and after the business you started your own business gets on track, you sell or transfer it to another company, and use the funds to make a new business. It is a person who starts a business. In the United States, when a company that has started a business has a certain amount of asset value, it is quite common to sell it to major companies, and in Japan, the number of serial entrepreneurs is increasing, especially in the IT industry.

◆ Infopreneur, which means an information entrepreneur
“Infopreneur” is a person who starts a business with a business model born in the United States in recent years, such as publishing his own entrepreneurial experience, business know-how, expertise, etc. on the Internet etc. and earning profits. It is said to point to. People who have experienced multiple entrepreneurs may become leaders of small and medium-sized enterprises by disclosing the secrets of management through lectures, seminars, e-books, etc., and holding management schools.

3. Background to the need for entrepreneurs

◆ Transformation from traditional management style
Many Japanese companies were born after the war and developed during the period of high economic growth based on “Japanese-style management” based on the lifetime employment system, seniority system, and batch recruitment of new employees. rice field. Many companies have entered the bubble period without being able to escape from this successful experience, and the response to the long recession era after the burst of the bubble and the subsequent rapid informatization, the mobility of human resources, the transformation of people’s values, etc. has caught up. It is said that it is not. Therefore, there is a need for entrepreneurs who can practice business with different ideas and capture the needs of the new era.

◆ Necessity of new business creation

In the United States, IT ventures are born one after another, mainly in Silicon Valley, and huge global companies such as GAFA are born from among them, and they are sweeping the world. It is said that such innovation is necessary to revitalize the economy, and it is necessary to develop new business areas, foster new industries, and create employment.

◆ Responding to globalization

The world continues to rapidly globalize with the development of technology and the economic development of emerging countries. It is said that Asia has been delayed in responding to globalization due to various factors such as the size of the domestic market, the Galapagos of technology, the delay in global education, and the inward-looking attitude of young people. Now that the domestic market is shrinking due to the declining population, there is a need for entrepreneurs who can start businesses with an eye on overseas markets and utilize diverse human resources.

4. To become an entrepreneur

No special qualifications are required, but there are some skills you should be prepared to start a new business from scratch.

◆ Aware of market needs and connecting to business
What is lacking in society now? What kind of trouble do people have? Where should we devise to make it more convenient and comfortable? It is important for people who want to start a business to have a broad perspective and to collect business seeds with free ideas. For that purpose, it is necessary to interact with people from various industries, actively exchange opinions, and learn specific know-how for commercialization by participating in workshops, seminars, and cross-industry exchange meetings. there is.

◆ Firmly determine business goals

The goals of starting a business, such as solving social issues, solving problems of people close to us, and providing better products and services, are the spiritual goals that support entrepreneurs even after starting a business. It will be a support. Of course, as long as it is a business, the ultimate goal is to make a profit, but the social belief that “your business must be useful to society” is a great support for business management with mountains and valleys. Should be.

◆ Failures can be linked to the next.

Failures are inherent in businesses, and it is said that “the more successful a business, the greater the number of failures”. Entrepreneurs are better suited to those who see failure as a valuable “experience” rather than ending it as a failure, review it in their own way, and connect to the next.

5. Entrepreneurship required for entrepreneurs

◆ What is entrepreneurship?
It is said that the word “entrepreneurship” has existed since the 18th century, but it was the business scholar Peter Drucker who spread it to the general public as it is today. In his book * , Drucker defined that “entrepreneurship is a system of action that uses innovation as a weapon to discover opportunities in change and make businesses successful.” In recent years, as one of the important abilities in Asia, there is a growing movement to strengthen human resource development with entrepreneurship. At the university, entrepreneurship education faculties and specialized programs are set up, and practical education is provided to foster entrepreneurship, such as actually having students start a business. 

◆  power required to have entrepreneurship

  • Management ability

  • In order to start a business from zero and grow it to generate profits, the management ability of “people, goods, and money” is required. Management ability is the ability to manage, and in order to carry out efficient organizational management, we design the organizational structure, allocate personnel, formulate specific business plans, manage budgets and results, and solve any problems.
  • Ability to build personal connections and networks

  • In order to launch and continue new businesses, it is necessary to cooperate with various people in all aspects such as fund procurement, technical training, recruitment of human resources, and environmental improvement. In particular, it is difficult to meet the core human resources of the company, such as business partners, executives, and excellent engineers, through the general recruitment route. Ideally, you should try to build personal connections and networks on a daily basis, actively interact with the people you think you think, and build relationships that allow you to cooperate with each other.
  • Creativity to innovate

  • In order to succeed in a new business, it is said that it is necessary to bring new products and services to the market, rather than following the existing business model. For that purpose, creativity is required, such as providing unique technologies and ideas to society, creating services and products that meet the needs of society, and devising existing business models to differentiate them.
  • Mental strength to positively tackle risks

  • Corporate management is a series of difficulties, and the challenges that must be overcome are confronted one after another. At the time of starting a business or during the business expansion period, there are risks such as financing, supply chain construction, and securing human resources, so it is necessary to persistently solve the problems and sometimes to proceed with the business flexibly. ..

In an era when business people also need an entrepreneurial spirit
Today is an era in which social change, digitalization, and globalization are advancing at a speed never experienced before. In order for a company to survive, it is necessary not only to follow the same method as before, but also to take on new challenges and take a proactive stance of reconsidering the business from a different perspective and proposing it to customers. It is said that this attitude of thinking and acting on your own is what leads to an entrepreneurial spirit.

6. What companies are likely to demonstrate entrepreneurship?

◆ Establish a corporate structure and create an environment where it is easy to speak.
 Even if there are human resources who devise new businesses, products and services that were not in the company before, they will not see the light of day unless they have a place to announce or have an opportunity to speak. Therefore, it is important to create an open environment where it is easy to give opinions, such as holding new business idea presentations and in-house auditions where you can freely speak. In addition, since entrepreneurship creates products and services that did not exist in the company before, it is highly likely that they will be born from people who work with new ideas and methods. Therefore, it is necessary to actively promote diverse human resources (for example, females, foreign human resources, people with disabilities, etc.) and adopt new values. Furthermore, one method is to provide opportunities to interact with human resources not only within the company but also outside the company and in different industries, and to actively participate in external seminars and training with promising human resources.

◆ Do not deny new ideas in
Any era, new business models and ideas tend to be novel and seem absurd at first glance. However, it is innovation that has pioneered the era, and human resources with new ideas. We cannot deny it just because it was “unprecedented”, but if we have a culture of listening to new ideas and thinking about “how to achieve it” as a team, it will be easier to foster entrepreneurship. The person who started the business in the company in this way is called an intrepreneur.


Course teaching objectives:

1. To enable students to master the basic knowledge needed to carry out entrepreneurial activities in Asia;

2. To enable students to have the necessary entrepreneurial abilities;

3. To enable students to establish a scientific view of entrepreneurship;

4. To construct a special entrepreneurial system for students . 

To teach entrepreneurial knowledge as the basis, to exercise entrepreneurial ability as the key, and to cultivate entrepreneurial spirit as the core.This course is offered to enable students to master the basic knowledge of entrepreneurship, understand the principles of innovative entrepreneurship, entrepreneurial thinking concepts, learn business model construction, and entrepreneurial plan design through entrepreneurial theory teaching and regionally oriented practical thinking training. 

Total class hours: 28 hours


Knowledge unit 1:

Innovative thinking and entrepreneurial qualities

Reference hours: 4 hours

Learning Content:
1. Creative Thinking.
1.1 The relationship between innovative thinking and successful entrepreneurship
1.2 The composition of innovative thinking
1.3 The origin and application of the five-color thinking principle
2. Entrepreneur quality.
2.1 Analysis of entrepreneurs’ personality
2.2 The quality and ability of entrepreneurs
2.3 The organizational quality of the entrepreneurial team
Learning target:

1. Understand the nature of entrepreneurial thinking.
2. Grasp the five-color thinking concept, understand and use the model to analyze problems.
3. Understand the quality of entrepreneurs, the qualities and abilities necessary for entrepreneurs, and understand the important role of innovative thinking in entrepreneurship.

1. In the five-color thinking, which thinking do you think is stronger and which thinking is weaker and analyze the reasons.
2. Who is the person around you who has the deepest impact on your life? 
What special thinking does he (she) have? Why?
Knowledge Unit 2:
Innovation Theory and Entrepreneurship Model

Reference hours: 4 hours

Learning Content:

1. The historical development of innovation and entrepreneurship.
1.1 The history of innovation in Asia
1.2 Modern Western Innovation and Entrepreneurship Theories

2. A new model of innovation theory.
2.1 Asia reform and development model and innovation
2.2 Analysis of the four-layer innovation pyramid model
2.3 Management Innovation and System Innovation

3. The entrepreneurial model of the new era.
3.1 Analysis of four entrepreneurial models
3.2 People-oriented entrepreneurial model
Learning target:

1. Grasp the essence of innovation in economic development.
2. Understand the interpretation of innovation in the East and West economic management theories.

1. How does Schumpeter’s innovation theory fit into the current society?
2. What kind of institutional innovation is needed for grassroots innovation in the Internet era?
Knowledge Unit 3:
Value Design and Opportunity Discovery

Reference hours: 4 hours

Learning Content:

1. Principles of value creation.
2. Value design method.
2.1 Value design diagram
2.2 Value pyramid model
2.3 Value curve model of blue ocean strategy
3. Discovery of entrepreneurial opportunities.
3.1 Innovation opportunities and customer creation
Learning target:
1. Understand the principles and procedures of value creation.
2. Master and proficiently apply the method of value design diagram.
3. Understand and learn to use the value pyramid theory for value creation practice.

1. What is the process from creativity to meeting the final needs?
2. How does value theory understand innovation?
3. How to find and identify customers?
4. How to analyze major social issues and discover needs?
Knowledge Unit 4:
Business Model Design and Development

Reference hours: 4 hours

Learning Content:
1. Concept of business model.
2. Model of business model.
2.1 Business model canvas
2.2 Value network modeling
2.3 Service Blueprint Design
3. Develop and design business models.
Learning target:

1. Understand the concept of business model.
2. Learn the business model model.
3. Master the method of designing business models.

1. Is there a fundamental difference between the business model of Internet companies and traditional manufacturing?
2. What business models in life can exist for more than a hundred years in the future?
3. What is the most valuable business model in Asia in the future?
Knowledge Unit 5:
Resource Integration and Venture Financing

Reference hours: 4 hours

Learning Content:

1. Integrate innovative resources.
1.1 The concept and classification of innovative resources
1.2 Networking of resources in the market
1.3 Acquisition and utilization of innovative resources
1.4 Development and integration of innovative resources
2. Use venture capital.
2.1 Financing preparation
2.2 Start-up financing channels
2.3 Angel investment
2.4 Venture capital
2.5 Financing strategy
Learning target:

1. Understand the concept and classification of innovative resources.
2. Learn how to acquire and integrate innovative resources.

1. What are the innovative resources included?
2. What are the connotations of each innovation resource, and how does it affect innovation projects and enterprises?
3. What is the relationship between entrepreneurship and financing, and why is entrepreneurial financing so important?
4. What is the difference between angel investment and venture capital, and what are their respective operating procedures?
Knowledge Unit 6: Entrepreneurship plan to start a business

Reference hours: 4 hours

Learning Content:
1. Startup-plan.
1.1 Why write a business plan?
1.2 Types of business plan
1.3 The elements of a business plan
1.4 Self-inspection of business plan
1.5 Presenting the business plan to investors
2. How to start a business.
2.1 Enterprise ownership and structure
2.2 Start-up method
Learning target:

1. Understand the role of entrepreneurial plans in the entrepreneurial process.
2. Understand the readers and main functions of the business plan.
3. Understand the elements of a business plan and write a business plan.
4. Understand the type of business and the registration process.

1. How to structure the innovation and entrepreneurship project plan?
2. Please search for a business plan online and point out the advantages and disadvantages of this plan.
3. Search online for what policy support your city provides for startups?
Knowledge Unit 7:
Innovation Practice and Innovation Management

Reference hours: 4 hours

Learning Content:

1. Human resource management in entrepreneurship.
1.1 The essential qualities of entrepreneurs
1.2 Habits of innovators
1.3 Team building and talent absorption
2. Project management in entrepreneurship.
2.1 Project plan and project execution
2.2 Lean Startup
3. Performance Management in Entrepreneurship
Learning target:

1. Learn how to transition from innovation to entrepreneurship.
2. Understand the laws of the physical market and the online market.
3. Experience the value and function of credit.
4. Master the management methods of innovation and entrepreneurship.

1. Are you suitable for starting a business?
2. What qualities do you think entrepreneurs need to possess?
3. Your understanding of lean entrepreneurship.