Basics of Marketing Practice (Online MBA Course, Certification)

Marketing is “a mechanism for others to buy”

Recently, marketing techniques have been widely spread around us. Regardless of the size of the business, most businessmen have begun to consider business behavior based on their marketing knowledge. Because marketing is to create a “mechanism for others to buy”, when faced with the topic of “doing/not doing marketing”, the conclusion should be “of course we must do marketing.” To be precise, the responsibility of marketing is to “create conditions that can produce effective and sustained sales and profits.”

In addition, marketing can also be said to be “a mechanism that maximizes the effects of limited resources such as labor, time, and capital.” If you follow this point, you can make full use of the functions of marketing and form a perfect situation of “eliminating unnecessary consumption and gaining benefits.” Management master Peter Drucker once said: “The ideal marketing does not require business”, which shows how important marketing skills are to operating efficiency.

It’s just that this perfect situation is unlikely to appear in reality, so in fact most marketing is trying out many mistakes and trying to find the best form through repeated feedback. In other words, although the perfect state of marketing can achieve the top operating efficiency, this is only theoretical, and there is no such “perfect answer” type of marketing from the beginning. Moreover, marketing is constantly changing in the economic environment and can never remain the same.

Therefore, in the recent trend of paying too much attention to marketing, it is necessary to avoid falling into the misunderstanding of “as long as marketing is carried out” or “marketing should be carried out step by step”. If there are many people who understand marketing, they should pay more attention.

The course is highly recommended to professionals seeking to systematize their knowledge and basic skills in marketing or those who are not sure whether their marketing techniques work well. The program consists of 25 hourly lecture sessions with a trainer who will help you master the rudiments of marketing arts.


1The history of marketing
2Product analysis: value
3Analyze customer preferences
4Marketing survey and communication
5Prologue to marketing
6The road after marketing 1.0
7The addition of competition at the fuse of 2.0
8Understanding Marketing 2.0 (STP)
9Think about marketing 2.0 through examples
10Marketing is not a straight line
11Defender’s STP
12Practice of Marketing Mix (4P)
13Make decisions based on purpose
14The boundaries of “differentiation”
15Brand management and brand (on the basis of STP and 4P)
16The boundaries of branding
17The boundaries of the theory of “marketing = sales mechanism”
18Thinking about marketing 2.0~3.0 in ABCD mode
19The need for a “conversational approach”
20Methods for “subjective satisfaction” that cannot be satisfied by STP
21“Social contribution satisfaction” (consumers who feel satisfied from solving social problems)
22An unprecedented convenience experience
23Partition as a collective of “we”
24Purpose of marketing research
25The new trend of marketing research

For more information and consultations on the course please fill in the following form

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