Marketing is “a mechanism for others to buy”
Recently, marketing techniques have been widely spread around us. Regardless of the size of the business, most businessmen have begun to consider business behavior based on their marketing knowledge. Because marketing is to create a “mechanism for others to buy”, when faced with the topic of “doing/not doing marketing”, the conclusion should be “of course we must do marketing.” To be precise, the responsibility of marketing is to “create conditions that can produce effective and sustained sales and profits.”
In addition, marketing can also be said to be “a mechanism that maximizes the effects of limited resources such as labor, time, and capital.” If you follow this point, you can make full use of the functions of marketing and form a perfect situation of “eliminating unnecessary consumption and gaining benefits.” Management master Peter Drucker once said: “The ideal marketing does not require business”, which shows how important marketing skills are to operating efficiency.
It’s just that this perfect situation is unlikely to appear in reality, so in fact most marketing is trying out many mistakes and trying to find the best form through repeated feedback. In other words, although the perfect state of marketing can achieve the top operating efficiency, this is only theoretical, and there is no such “perfect answer” type of marketing from the beginning. Moreover, marketing is constantly changing in the economic environment and can never remain the same.
Therefore, in the recent trend of paying too much attention to marketing, it is necessary to avoid falling into the misunderstanding of “as long as marketing is carried out” or “marketing should be carried out step by step”. If there are many people who understand marketing, they should pay more attention.
The course is highly recommended to professionals seeking to systematize their knowledge and basic skills in marketing or those who are not sure whether their marketing techniques work well. The program consists of 25 hourly lecture sessions with a trainer who will help you master the rudiments of marketing arts.
|1||The history of marketing|
|2||Product analysis: value|
|3||Analyze customer preferences|
|4||Marketing survey and communication|
|5||Prologue to marketing|
|6||The road after marketing 1.0|
|7||The addition of competition at the fuse of 2.0|
|8||Understanding Marketing 2.0 (STP)|
|9||Think about marketing 2.0 through examples|
|10||Marketing is not a straight line|
|12||Practice of Marketing Mix (4P)|
|13||Make decisions based on purpose|
|14||The boundaries of “differentiation”|
|15||Brand management and brand (on the basis of STP and 4P)|
|16||The boundaries of branding|
|17||The boundaries of the theory of “marketing = sales mechanism”|
|18||Thinking about marketing 2.0～3.0 in ABCD mode|
|19||The need for a “conversational approach”|
|20||Methods for “subjective satisfaction” that cannot be satisfied by STP|
|21||“Social contribution satisfaction” (consumers who feel satisfied from solving social problems)|
|22||An unprecedented convenience experience|
|23||Partition as a collective of “we”|
|24||Purpose of marketing research|
|25||The new trend of marketing research|
For more information and consultations on the course please fill in the following form