MBA Course: Business Management (Asia Case Orientation)

1. Course nature and tasks

Course nature: “Business Management (Asia Case Orientation)” is a core course of economic management, and it is also a practical and applied course. Through the study of Modern Enterprise Management in Asia course, students can master the basic theory of “Modern Enterprise Management” in present days economic transformations of Asia and understand that under the conditions of market economy, modern enterprise management must take economic benefits as the goal and carry out operation as the center; Have a more comprehensive understanding of the theory and practice of enterprise production, operation and management.

2. The course trains students’ basic knowledge

Understand the nature, tasks and research objects of the course, have an overall understanding of business management knowledge; master the basic functions, basic concepts, basic principles and basic methods of business management; require the ability to describe basic theories in their own language, The basic principles can be told about their basic points and the significance of the principles for the practice of business management.

 3. The course develops the basic skills of students

It is mainly for the basic operation method of the course, which requires the correct use of this method to solve problems and make correct judgments. Closely connect with reality, learn to analyze cases, and improve the ability to analyze and solve problems. In view of the problems in operation and management, the requirements will not only be used correctly, but also be able to draw inferences from one another, and be able to use them flexibly according to changes in actual conditions.

4. Assignment of Course Teaching Hours

The planned class hours of this course are 54 class hours , of which 20 class hours are practical class hours.

Assignment of class hours

ModuleNameMain ContentClass hours
Module oneEnterprise Management Overview Enterprise meaning, enterprise management, enterprise organization, enterprise management personnel, enterprise organizational structure, modern enterprise system6 ( Practice 2 hours )
Module twoBusiness forecasting and decision-makingMarket research, market forecast, business decision, business plan4 ( Practice 2 hours )
Module ThreeBusiness environment and strategyBusiness management environment, business philosophy, corporate purpose, strategy type, strategic management process.4 (Practice 1 class hour )
Module fourEnterprise Human Resource ManagementHuman resource planning, job analysis, recruitment and training, performance evaluation, salary management, career development6 ( 3 hours of practice )
Module FiveEnterprise Marketing Management Market segmentation and target market, marketing strategy, marketing management methods and the latest marketing concepts6 ( 3 hours of practice )
Module SixEnterprise production management Production process classification, production process organization, production process organization theory5 ( Practice 2 hours )
Module SevenEnterprise Quality ManagementStatistical methods commonly used in enterprise total quality management, ISO9000 and quality management5 ( Practice 2 hours )
Module eightCorporate Financial ManagementThe content, objectives, links, environment, time value of funds of financial management6 ( Practice 2 hours )
Module 9Modern corporate culture and corporate imageThe meaning, types, characteristics and functions of corporate culture, corporate culture construction and cultivation, corporate image design6 (Practice 2 hours )
Module tenEnterprise change and innovationThe motivation of the change, the content of the change, the basic content of innovation, the obstacles to innovation, the process of innovation activities, and the skills of innovation management4 ( practice 1 class hour )
Motorized hours  2
total  54

Distribution and content of practical hours

ModuleNameMain contentClass hours
Module oneEnterprise Management Overview Investigate and analyze the status quo of the organizational structure of several companiesSimulation company organizational structure design2
Module twoBusiness forecasting and decision-makingCase teaching, scenario simulation1
Module ThreeBusiness environment and strategyCase teaching, classroom discussion, scenario simulation1
Module fourEnterprise Human Resource ManagementCase teaching, classroom discussion, simulation company simulation recruitment3
Module FiveEnterprise Marketing ManagementCase teaching, classroom discussion, writing simulation company marketing planning report3
Module SixEnterprise production management Visit and experience the enterprise production process video teaching or field inspection of the enterprise production process at the key customer department of the telecommunications department2
Module SevenEnterprise Quality ManagementCase teaching, brainstorming to propose the relationship between corporate quality and the environment2
Module eightCorporate Financial ManagementWrite a simulated company financing plan2
Module 9Corporate Public RelationsSimulation company corporate image design2
Module tencompany cultureSimulation company culture construction plan2
total  20

Course assessment

    This course is designated as an examination subject and implements a full-process assessment (class speech, absence from work, homework, etc.)

Suggestions for Teaching and Learning

1. The connection between this course and other courses

This course is offered after learning management, human resource management, production management, logistics management, marketing, financial management and other professional courses. As a comprehensive subject course, this course requires students to have a wide range of professional theoretical knowledge of business management; as a highly applied subject course, this course requires a certain foundation of practical activities and an overview of society and enterprises basic understanding. Learning through this course can lay a good foundation for later concentrated practice.

2. Methods and means of course teaching

( 1 ) Lecture: This is the main way to teach teaching content and the main way for students to acquire knowledge. The ability of independent thinking and problem-solving is cultivated mainly through explanations, discussions, forums, and answering questions.

( 2 ) Multimedia teaching: The appropriate use of multimedia teaching in this course can reduce the shortcomings caused by the strong theorization of the course. Can broaden students’ horizons, and cooperate with the main textbook to help students understand and master the basic principles of this course more vividly.

( 3 ) Self-study: Students can understand and master the basic content of the course by thinking about cases and reference books after class. In the teaching process, it not only emphasizes the delivery of teaching content, but also emphasizes the cultivation and improvement of students’ self-learning ability.

( 4 ) Homework: The form of homework is mainly based on module exercises, with case analysis and other contents as appropriate.

( 5 ) Case teaching: Case teaching is an important means for business management majors to achieve training goals. In the teaching process, it is necessary to combine the teaching progress and arrange the progress of case use according to the teaching content.

( 6 ) Practical teaching: through scenario simulation, case discussion, management salon, and computer simulation.

Course teaching content and depth and breadth

Taking into account that students have completed their professional basic courses, the teaching content of the courses should be broad and theoretically cutting-edge. But considering that they have no practical experience, the depth should be moderate.

Module 1 Overview of Enterprise Management

1. Teaching objectives

Through the knowledge study in this part, master the connotation of enterprise and enterprise management, master the type of enterprise organization structure, and deeply understand the duality of enterprise management.

2. Teaching content and requirements

The connotation of enterprise and enterprise management, the duality of enterprise management, enterprise organization, enterprise management personnel, enterprise organizational structure, modern enterprise system

Teaching focus: the connotation of corporate management, corporate organizational structure; modern corporate system

Difficulties in teaching: the duality of business management

Module 2 Enterprise Operation Forecast and Decision

1. Teaching objectives

By learning basic theoretical knowledge of this chapter, understand the content of environmental analysis, market survey to grasp the content, procedures and methods in procedures, types and methods forecasting strategy , master plan to develop a method of operating.

2. Teaching content: the content of market research, procedures and methods, forecasting, decision-making procedures, types and methods , making a business plan.

Teaching focus: content and methods of market research, market forecasting, decision-making, and business plan formulation

Teaching difficulties: quantitative decision-making methods

Module III   Business Environment and Business Strategy of Enterprises

1. Teaching objectives

Grasp the analysis content of the business environment, grasp the meaning, characteristics, and significance of strategic management, grasp the types of strategies, and the process of strategic management. Recognize the importance of strategic management of enterprises in the current fierce competition and changing environment.

2. Teaching content:

Analysis of business environment, meaning, characteristics, and significance of strategic management, types of strategies, and process of strategic management.

Teaching focus: business environment, characteristics of strategy, corporate mission and vision, type of strategy

Teaching Difficulties: Five Forces Analysis Model

Chapter 4   Human Resources Management

1. Teaching objectives

Through this part of the content study, understand the characteristics of human resource management, understand the methods of recruitment, focus on understanding the content of salary and performance appraisal, and recognize the increasing importance of career development in modern human resource management.

2. Teaching content:

Human resource planning, job analysis, recruitment and training, performance appraisal, salary and remuneration

Career Development

Teaching focus: human resource planning, job analysis, recruitment, performance appraisal, salary and remuneration

 Difficulties in teaching: salary, performance appraisal

Chapter 5 Enterprise Marketing Management

1. Teaching objectives

Master market segmentation, target market strategies, product life cycle, marketing mix strategies, and understand pricing strategies

2. Teaching content

Market segmentation, target market, product life cycle, marketing mix strategies

Teaching focus: market segmentation, target market strategy, marketing mix strategies

Difficulties in teaching: pricing methods, product strategies

Chapter VI Enterprise Production Management

1. Teaching objectives

Understand the production type of the enterprise, master the organization form of the production process, master the compilation content of the production work plan, and understand the production process organization theory

2. Teaching content

Production type, time and space organization of production process, production operation plan, production process organization theory

Teaching focus: organizational form of production process, production plan

Difficulties in teaching: production plan

Chapter 7 Quality Management

1. Teaching objectives: understand the history of quality management, master the content of total quality management, and understand the basic content of ISO9000

2. Teaching content: development of quality management, total quality management, ISO9000 , statistical methods of quality management

Teaching focus: the connotation of quality, working principles, ideas, and basic content of total quality management, PDCA cycle

Teaching difficulties: statistical methods for quality control

Chapter 8 Corporate Financial Management

1.Teaching objectives: understand the importance and complexity of financial management; understand the links, content, objectives, and environment of financial management, and master the time value theory of funds

2. Teaching content: financial management objectives, content, links, environment, time value of funds

Teaching focus: financial management objectives, links, content, time value of funds

Difficulties in teaching: time value of funds

Chapter 9 Corporate Culture and Corporate Image

1. Teaching objectives

Through this part of the content study, understand the rise of corporate culture, grasp the meaning of corporate culture, the content and functions of corporate culture, and understand the connotation of corporate image

2. Teaching content: the connotation, characteristics, and functions of corporate culture, ways to build corporate culture, and corporate image

Teaching focus: the content, function and cultivation of corporate culture; the content of corporate image

Difficulties in teaching: corporate culture content, corporate image recognition system

Chapter 10 Change and Innovation Management

Teaching objectives     

Through the study of this chapter, understand the motivation and content of change, understand the resistance factors of change, understand the content of innovation; understand the strategy of innovation; understand the importance of change and innovation to the enterprise

2. Teaching content

The motivation of the change, the content of the change, the basic content of innovation, the obstacles to innovation, the process of innovation activities, the skills of innovation management

Teaching focus: content of change, content of innovation, obstacles to innovation

Teaching difficulties: innovative management skills

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